The easy metric to trace if you’re new Instagram selling is follower growth. That’s one thing everybody will do, and one thing that almost all individuals recognize that they must most likely do. However, obtaining Instagram followers shouldn’t be your solely goal once it involves selling your complete on the social network. Whereas growing your followers is very important, there are such a large amounts of alternative KPIs (Key Performance Indicators) you ought to be taking note to.
Here are another Instagram metrics to measure:
1. Engagement Rate.
Instagram could be a nice platform not just for driving leads and sales, however conjointly for increasing complete awareness and brand affinity. We’ll remark following leads and sales numbers later during this post, except for currently, let’s concentrate on engagement rate.
Your Instagram engagement rate is that the share of individuals who like or discuss a post as compared to the entire variety of people who see a post.
2. Hashtag Usage.
In addition to engagement rate, you’ll conjointly need to stay a watch on hashtag usage. There are 2 varieties of hashtags that you simply ought to be experimenting with:
Branded and non-branded.
A branded hashtag is one that reflects your name. For instance, Garmin uses #Garmin on several of their posts, and their customers conjointly use #Garmin. This curates an extremely nice assortment of product photos for the corporate on social media.
A non-branded hashtag is one that reflects shared interests or values between you and your community. For instance, the makeup complete Tarte uses #RethinkNatural to speak with their community regarding the advantages of natural, cruelty-free cosmetics.
3. website Traffic.
A third metric you’ll need to trace is what quantity traffic you’re driving back to your web site from Instagram. Whereas you’ll tell a part of your complete story on the social network it’s vital to maneuver individuals from social to your website to inform the total story, and to assist move them towards conversion.
If you’ve got an e-commerce or lead generation website, you’ll get to drive users to your website to convert. Although you’ve got a retail location, you’ll need to induce individuals to your website. From there, they will use a store surveyor, sign on for your email list or the other variety of things that may solely occur on an internet property that you simply totally own.
To encourage individuals to click back to your web site, you’ll do one amongst 2 easy things. You’ll embody in your caption “click the link in bio” for a lot of info.
4. Conversion Rate.
Since you’ll be following web site traffic from Instagram, you’ll conjointly need to trace your conversion rate. The conversion rate is that the proportion of individuals who come back to your website and so press on to require action like filling out a lead type, creating a procurement or acting the other action that you simply regard vital.
Now that you simply have a concept of the kind of Instagram metrics you ought to be mensuration, you’ll place these ideas into apply.
Using social media and web site analytics package you’ll track these metrics mechanically, otherwise you will establish a program and track them on your own.
The most vital issue is to remember of your numbers in order that you recognize what form of business price Instagram is driving for you’re complete.